cargo.one today announced a global partnership that brings Turkish Cargo, the Turkish national carrier’s cargo division, on board the leading marketplace for digital air cargo bookings. Flying to more countries than any other cargo airline, the combination of Turkish Cargo’s capacities and cargo.one’s seamless digital booking experience now offers freight forwarders worldwide a valuable new proposition. With 40 bookable airlines on board, cargo.one has now secured close to 50% of global air cargo capacity for instant booking on its platform.
Turkish Cargo is a major international operator, achieving exceptional growth across market segments, flight network and transported tonnage in recent years. In 2010, the carrier was ranked 33rd in the world, and has risen steadily to 14th in 2017, and now 5th globally in 2022. Investments in state-of-the-art SMARTIST, its Istanbul mega cargo hub, sustainability programs and a comprehensive digitalization strategy has helped Turkish Cargo increase business volumes to 9.1 million ton kilometers during 2021.
Within weeks, cargo.one customers worldwide can book capacities across Turkish Cargo’s extensive network of more than 340 destinations, 100 of direct cargo – including important centers of commerce in North America, South America, Europe, and Asia. Already flying its fleet of 20 freighters to more international direct cargo destinations than any other airline, Turkish Cargo plans to increase this from 100 to 120 by 2025. Freight forwarders can now benefit from the best marketplace booking experience for Turkish Cargo capacities.
Turkish Cargo is achieving its impressive growth by prioritizing customer value and leveraging digital transformation to enhance its reliability and customer service. The partnership with cargo.one reflects an ongoing development of its sales capabilities in line with recent investments in its product range, including the introduction of TK URGENT. As a digital leader, cargo.one will support the airline’s teams to further enhance the offer quality and customer experience for online bookings.
cargo.one is expanding its available capacity at a rapid pace thanks to velocity on both sides of the marketplace. During 2022, it has launched many additional global airlines and airline groups, adding significantly to capacity across all three of the most important air cargo markets: Europe, North America and Asia.
Turkish Cargo is a strong example of an airline that is driving ambitiously towards the full potential of digital air cargo sales. cargo.one’s recent industry-wide Digital Sales Trajectory Report (conducted with BCG) found that participating airlines identified significant value creation from digital distribution – driven by a broader reach and incremental revenue, better revenue management, reduced cost of sale, and new digital-first products. cargo.one works with airlines such as Turkish Cargo to maximize on such elements in order to deliver accelerated sales growth and sustainable competitive advantage.
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